September 29, 2017

#CocoyGate: Senator Sotto, here's the guy you're looking for


Since the start of the Duterte Presidency, the opposition and their numerous allies in mainstream media have demonized Duterte-aligned social media personalities, accusing us of being part of some well-oiled, large-scale propaganda machine, an allegation that they have so far failed to substantiate.

Leading the pack is Rappler CEO Maria Ressa, and her best evidence against us is some testimony from a single anonymous source, which I find utterly pathetic. And all the while, they have been turning a blind eye on anti-government, Liberal Party-aligned pages such as Madam Claudia, SilentNoMorePH, ChangeScamming, and the relatively new Pinoy Ako Blog.

So just like what my friend Sass Rogando Sasot and I have been doing since god-knows-when, let us do what mainstream media wilfully neglects to do: investigate these pages and see if there’s a puppeteer behind them.

Note that I am not against anonymous blogs, as I was once the most notorious anonymous blogger in the Philippines. However, I made sure that I did not break laws with whatever I write, something that the anonymous blog SilentNoMore PH cares little about.

I wanted to be anonymous because I do not want fame. However, some appear to stay anonymous, not to evade the limelight, but to evade accountability.

SilentNoMore versus the Senate

A few days ago, SilentNoMore PH called majority bloc senators “Malacanang Dogs” for not signing the Senate Resolution calling for an investigation on alleged extrajudicial killings in the country [TV5].

The senators named by SilentNoMorePH are:
  1. Sen. Vicente “Tito” Sotto
  2. Sen. Aquilino “Koko” Pimentel
  3. Sen. Cynthia Villar
  4. Sen. Richard Gordon
  5. Sen. Juan Miguel Zubiri
  6. Sen. Emmanuel “Manny” Pacquiao
  7. Sen. Gregorio “Gringo” Honasan
Referring to these seven senators, SilentNoMore PH said:
“Their loyalty is to the palace, not to Filipino people whose votes gave them mandate to begin with… These senators’ votes are reflective of their stance: They don’t care about lives. They don’t want to hold this government accountable. They only care about their alliance with Malacanang… These are the senators who will block any action that would investigate the sins of the government. These are the senators whose silence lead(s) to continuous murder of poor and innocent children”
The problem? These seven senators were not even notified that there was such a senate resolution to begin with. That is, they cannot possibly say no to a question that was never asked to them in the first place.

All seven senators are visibly incensed over SilentNoMore PH’s irresponsible post, with Senator Sotto even planning to file cyber libel cases against those behind the social media entity.

But there’s a problem: Who are behind Silent No More PH?

And that’s what I’ll try to answer, and more.
Silent No More PH 
Site URL: 
Facebook URL:

Domain Privacy

In April 2016, I published “#BangkoSerye: Sonny Trillanes and his Hacker-Friend”, where I successfully uncovered self-proclaimed hacker and Magdalo member Bem Pontejos as the administrator behind

I did that using a simple WhoIs lookup, which basically shows the contact information of a website’s registrant, administrator, and tech contacts.

WhoIs lookups, however, do not always work because of domain privacy services, or paid services that allow website owners to hide their identity by using third-party contact information in lieu of their own. In the BangkoSerye issue, Bem Pontejos immediately subscribed to domain privacy services from WHOISGUARD to hide his details, even if it was already late.

Unfortunately, SilentNoMore PH also has domain privacy protection, with its registrant, admin, and tech contacts showing as “Contact Privacy Inc.”, which is obviously a domain privacy services provider.

Hence, WhoIs won’t be very useful in unmasking SilentNoMore PH (SNM PH).

But wait, there’s more!

Google AdSense

Serving Google Adsense advertisements, such as the one seen below, is the most popular way to earn money from a website. SNM PH’s website has such advertisements.
So let’s ask: who’s earning money from SNM’s website?

The funny thing about Google Ads is that Google requires site administrators to verify their identity and physical addresses before they are even allowed to insert ads in their websites.

Google verifies addresses by sending snail mail containing a passcode to administrators. Upon receiving the letter, the administrators use these passcodes to activate their respective accounts. This makes the process very tedious for residents of countries like the Philippines since the letters are usually mailed from the United States. For example, it took me three months before I received my Google Adsense letter, and only then was I able to serve ads on

Thus, it’s not impossible for ads served on SNM’s website to originate from a Adsense account that’s also used by other websites.

Now, Google Adsense source codes, when inserted into a web page, show the ad’s Google AdSense Publisher ID. The Google Adsense Publisher ID is a unique numeric identifier for a Google AdSense Account. Thus, knowing who’s behind SNM is just a matter of getting the Publisher ID in SNM’s ads and comparing it to the publisher IDs of sites whose owners are already known.

Why? Because it’s the owner of the AdSense Account who financially benefits from all the Google ads served using that account, regardless of what website those ads are served. Surely, no moron will allow others to steal earnings from his own website.

If I were a website owner, why would I let my site’s ad earnings go to somebody else?


SNM PH’s desktop version has an advertisement field at the top of the home page and we can get the Google Adsense Publisher ID through the following steps:
  1. Open Google Chrome. 
  2. Right-click on the ad 
  3. Choose “Inspect” from the drop-down menu 
  4. Press CTRL+F (find tool), type “ca-pub”, and press enter. 
After performing these steps, you will see something similar to the following image:

The number immediately succeeding “ca-pub”, which is “pub-8283971809912134”, is the Google AdSense publisher ID of whoever owns or controls SilentNoMorePH.

At this point, the question would be “So what other sites serve ads with the same publisher ID?”

Sister Sites!

With the publisher ID already known, it’s now just a matter of finding other websites whose administrators are already known and whose Google Ads feature the same publisher ID.

Using the same process of finding publisher IDs, we found out that the ads served on also feature the same publisher ID “pub-8283971809912134”, as shown below.

Site URL: 
Facebook URL:

But it doesn’t end there.Madam Claudia’s site ads also use the the publisher ID “pub-8283971809912134”, as shown below.

Madam Claudia
Site URL: URL:
In short, Cocoy Dayao, the Chairman and Editor-in-Chief of, also owns or controls the websites of SilentNoMore PH and Madam Claudia, websites whose content are shared in their respective Facebook Pages.

There are also three other sites that share the same publisher ID “pub-8283971809912134”, as shown below:

These sites are:

1: - pro-Bam website that attacks critics of Bam Aquino.


2: - a site that focuses on attacking pro-Duterte bloggers, all are anti-Duterte posts.

3: - a fake news site that focuses on attacks against the credibility of the police force.

We’re already here anyway, so we might as well check other anonymous websites and see if they’re also owned or controlled by Cocoy Dayao.

Cocoy controls even more anonymous sites

I also checked the publisher ID used in the ads served in the following sites:

Site URL: 
Facebook URL: 

Backroom Politics 
Site URL: 
Facebook URL: 

Pinoy Ako Blog 
Site URL: 
Facebook URL:
As it turns out, all three sites use the Google Adsense Publisher ID “pub-1068157602481996”. Below is a screen recording showing how I extracted the publisher IDs of all six sites:
Now, Sass Rogando Sasot has earlier shown that Cocoy Dayao is the administrator contact of Pinoy Ako Blog (PAB), which PAB later acknowledged in a blog post [PAB], though PAB claims that Dayao is just a webmaster (administrator) and not the actual content creator behind PAB.

Regardless, what’s clear here is that Cocoy Dayao is the administrator not only of PAB, but also of Backroom Politics and ChangeScamming. If Dayao sees nothing wrong in being a potential accessory to a crime, then that’s his problem, not ours.

But wait... there’s more, a lot more!

It appears that Cocoy Dayao owns or controls six sites so far, but a more comprehensive search shows that Dayao owns or controls many other fake news sites.

Leveling-up the Research

Using a paid subscription, I checked for sites using the two Google Adsense Publisher IDs linked to Dayao. TCPIPUtils is a “freemium service”, or a service that can be used for free, but whose features are limited unless a user has a paid subscription.

First and just for kicks, I did a reverse Adsense lookup on my own Google Adsense Publisher ID “pub-2492942939032867” and it shows only two and, domains that I actually own, as shown below:

Second, I did the same on the ID “pub-8283971809912134”, as shown below:

Aside from ProPinoy, Madam Claudia, and Silent No More, three other websites with one being, where the [about page] is a writeup about Cocoy Dayao, suggesting that Dayao owns or controls this site.

Third and most interestingly, I did a reverse Adsense lookup on “pub-1068157602481996”, as shown below:

Aside from PinoyAkoBlog, ChangeScamming, and BackroomPolitics, Dayao also owns or controls the other smaller news or opinion sites such as:
  1. - a supposedly hip news site whose associated facebook page didn’t pick up steam and thus was apparently abandoned.
  2. - a fake news site that calls Duterte supporters “Duterte D*ck Suckers
  3. - an seemingly abandoned and generally oppositionist opinion blog.
  4. - an apparently pro-Duterte site but its Facebook page got only 92 likes, suggesting that whatever Cocoy’s plans here were abandoned. There are only 4 posts.
  5. - supposedly a fact checking site, although it focuses only on fact checking obviously fake news sites using a clear anti-administration bias. Updated once a week.
  6. - another fake news site that called Senator Gordon a “d*ck” as it accused the senator of conniving with Sen. Pimentel in a power grabe against Sen. De Lima.
  7. - a seemingly abandoned pro-Duterte site.
  8. - a staunchly pro-Leni site. No traction though.
  9. - another fake news site. According to one of its more recent articles, “Wapakels (si Duterte) kung bata man o matanda, buntis o may kapansanan, inosente man o hindi. Basta sabihin ng mga DDS army na adik ka, patay ka!”
  10. - an Liberal Party-leaning website where one of the articles even talks about “The Lighter Side of the Senator Trillanes’ AMA on Reddit

Yeah, that’s a lot, and I am only talking about those websites that I was able to find.

How many more does Cocoy Dayao own or control?

What to do with Cocoy Dayao

Dayao, in his LinkedIn and [UpWork] profiles, calls himself the “Chief Technical Officer” of a certain “Lab Rats Technica Digital Consulting”, a Lipa-based single-proprietorship IT services firm and at this point, it is clear that Cocoy Dayao is involved in these sites in a significant capacity.

We still have to verify if he himself creates some or all of the content for these sites, or if he has associates who help him with it. However, I am inclined to believe the latter because the sheer number of these websites and their varying tones of writing suggest an organization behind the effort as opposed to just one martyr.

Does Dayao do this for love of country, or does he have other motivations? According to his linkedin account, he was a PCOO consultant from 2012 until PNoy stepped down in June 2016. Besides, he does web programming and development for a living.

Dayao is not that smart, as evidenced by his monumental carelessness that led to the creation of this article. Thus, it’s not unlikely that there’s someone behind him who’s calling the shots, who’s providing the funds.

Being the administrator of several fake news sites, Dayao should be invited to the October 4th Senate Hearing on Fake News so the Senate can find out who the brains and the money behind this Liberal Party Propaganda Machine.

Who knows, this might actually be the well-oiled, well-funded propaganda machinery that Maria Ressa has been talking about?

Has Ressa been barking up the wrong tree the entire time?

At the rate things are going, apparently so. [ThinkingPinoy]


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